Propagation of trust and distrust

R. GuhaRavi KumarPrabhakar RaghavanAndrew Tomkins

article2004WWW1,624 citations

Develops a matrix-based framework for propagating both positive trust and negative distrust across social networks, proving on large-scale real-world data that even sparse ratings can accurately predict interpersonal trust.

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Online platforms and e-commerce systems face significant challenges in filtering low-quality information, malicious reviews, and fraudulent behavior. While reputation networks can help users assess the trustworthiness of others, real-world trust graphs are highly sparse, meaning most individuals rate only a small number of peers. The article develops and evaluates a computational framework designed to accurately predict pairwise trust and distrust scores across sparse social networks.

To test this framework, the authors conducted an empirical study using real-world data from the review platform Epinions, comprising approximately 841,000 trust and distrust relationships across 131,000 users. The evaluation tested 81 combinations of computational approaches using cross-validation over thousands of masked connections. The framework varied the propagation patterns (direct links, shared citations, reciprocation, and coupled trust), distrust handling mechanisms, numerical iteration strategies, and methods for converting continuous trust scores back into binary decisions.

Key findings show that pairwise trust can be inferred with high accuracy even from sparse network data. The best-performing approach reduced prediction error to 6.4% on random evaluation links and 14.7% on a balanced dataset of equal trust and distrust instances, outperforming the baseline error rate of 50%. Incorporating distrust was critical: treating distrust as propagating a single step—discounting the immediate judgments of distrusted parties rather than chaining distrust across multiple hops—yielded the strongest predictive power. Combining direct connections with indirect network patterns, such as co-citation, substantially outperformed relying on direct trust chains alone. Additionally, local neighborhood rounding methods proved decisive in accurately translating calculated scores into discrete ratings.

These findings indicate that digital marketplaces and community platforms can strengthen content integrity, reduce fraudulent manipulation, and improve personalized recommendations without requiring extensive user rating history. Contrary to common assumptions, modeling distrust requires different mathematical properties than positive trust, as transitive negative chains create distortion. Platforms that actively incorporate distrust signals can significantly improve safety and content filtering compared to systems relying solely on positive feedback.

Organizations implementing web-of-trust frameworks should deploy models that integrate multiple relationship structures, restrict distrust propagation to single-step discounting, and utilize local majority-based rounding. Further research and piloting should explore how these methods perform on other online network topologies, as well as test additive rather than multiplicative models for chaining distrust across larger communities.

  • Paper: The Eigentrust algorithm for reputation management in P2P networks, Sepandar D. Kamvar et al. (2003). EigenTrust established iterative matrix-based propagation of global trust scores across sparse networks, providing the foundational mathematical framework that the source paper adapts and contrasts when handling distrust.
  • Paper: The link prediction problem for social networks, David Liben-Nowell et al. (2003). This work formalized link prediction and proximity metrics (including co-citation and multi-hop paths) in social graphs, which the source paper directly applies to infer pairwise trust and distrust.
  • Paper: SimRank: a measure of structural-context similarity, Glen Jeh et al. (2002). SimRank introduced structural context and co-citation similarity propagation over arbitrary graphs, directly informing the propagation patterns evaluated in the source paper.
  • Paper: Mining knowledge-sharing sites for viral marketing, Matthew Richardson et al. (2002). This study pioneered the extraction and linear modeling of trust networks using the Epinions platform data, establishing the primary empirical testbed used by the source paper.
Cover for Propagation of trust and distrust

Abstract

A (directed) network of people connected by ratings or trust scores, and a model for propagating those trust scores, is a fundamental building block in many of today’s most successful e-commerce and recommendation systems. We develop a framework of trust propagation schemes, each of which may be appropriate in certain circumstances, and evaluate the schemes on a large trust network consisting of 800K trust scores expressed among 130K people. We show that a small number of expressed trusts/distrust per individual allows us to predict trust between any two people in the system with high accuracy. Our work appears to be the first to incorporate distrust in a computational trust propagation setting.

Table of Contents

  • Categories and Subject Descriptors
  • General Terms
  • Keywords
  • 1. INTRODUCTION
  • 1.1 Approaches to trust propagation
  • 1.2 Introducing distrust
  • 1.3 Summary of results
  • 2. RELATED WORK
  • 3. ALGORITHMS
  • 3.1 Atomic propagation
  • 3.2 Propagation of trust and distrust
  • 3.2.1 Propagation of distrust
  • 3.2.2 Iterative propagation
  • 3.2.3 Rounding
  • 3.3 On the transitivity of distrust
  • 4. EXPERIMENTAL DATA
  • 4.1 Data source: Epinions
  • 4.2 Trust graph characteristics
  • 5. EXPERIMENTS
  • 5.1 Results
  • 5.1.1 Basis elements
  • 5.1.2 Incorporation of distrust
  • 5.1.3 Rounding
  • 5.1.4 Iteration models
  • 5.1.5 The effect of the number of iterations, K
  • 6. CONCLUSIONS
  • 7. ACKNOWLEDGMENTS
  • 8. REFERENCES

Knowls

  1. Knowl 1 — Atomic Trust Propagation Operators and Combined Matrix Formulation

    model/method

    In a trust network of nn users with trust matrix T∈[0,1]n×nT \in [0, 1]^{n \times n} and distrust matrix D∈[0,1]n×nD \in [0, 1]^{n \times n}, inferences can be performed on a belief matrix B∈Rn×nB \in \mathbb{R}^{n \times n} (where BB represents trusts TT or combined trust-distrust T−DT - D). Single-step inferences follow a basis set of four atomic propagation operators, each corresponding to forward and backward path operations on BB:

    1. Direct Propagation (BB): If user ii trusts user jj, and jj trusts user kk, infer that ii trusts kk. Multiplying the initial belief matrix BB by operator BB yields B⋅B=B2B \cdot B = B^2, which represents all length-2 directed paths.
    2. Co-citation (BTBB^T B): If user i1i_1 trusts users j1j_1 and j2j_2, and user i2i_2 trusts j2j_2, infer that i2i_2 should also trust j1j_1. Applying operator BTBB^T B yields B(BTB)=BBTBB(B^T B) = B B^T B, propagating beliefs backward from j2j_2 to i1i_1 and then forward to j1j_1.
    3. Transpose Trust (BTB^T): If user aa trusts user bb, infer that trusting bb implies some level of trust toward aa.
    4. Trust Coupling (BBTB B^T): If users aa and bb both trust user cc, infer that trusting aa implies trusting bb.

    These atomic operators are unified into a single combined atomic propagation matrix CB,αC_{B, \alpha} parametrized by a non-negative weight vector α=(α1,α2,α3,α4)\alpha = (\alpha_1, \alpha_2, \alpha_3, \alpha_4):

    CB,α=α1B+α2BTB+α3BT+α4BBTC_{B, \alpha} = \alpha_1 B + \alpha_2 B^T B + \alpha_3 B^T + \alpha_4 B B^T

    where the (i,j)(i, j)-th entry of CB,αC_{B, \alpha} quantifies the inferred flow of belief from user ii to user jj in a single atomic step.

  2. Knowl 2 — Models for Distrust Propagation

    model/method

    Given an initial trust matrix T∈[0,1]n×nT \in [0, 1]^{n \times n} and distrust matrix D∈[0,1]n×nD \in [0, 1]^{n \times n}, repeated propagation of beliefs over kk steps is modeled by powering a combined atomic propagation matrix CB,α=α1B+α2BTB+α3BT+α4BBTC_{B, \alpha} = \alpha_1 B + \alpha_2 B^T B + \alpha_3 B^T + \alpha_4 B B^T. The belief matrix BB and the kk-step propagation matrix P(k)P^{(k)} are defined under three distinct models of distrust:

    1. Trust Only: Distrust is completely ignored, propagating only positive trust ratings:

    B=T,P(k)=CB,αkB = T, \quad P^{(k)} = C_{B, \alpha}^k

    1. One-Step Distrust: Distrusted users have their outgoing judgments discounted entirely, so distrust propagates only a single step at the termination of the path, while positive trust propagates repeatedly across kk steps:

    B=T,P(k)=CB,αk⋅(T−D)B = T, \quad P^{(k)} = C_{B, \alpha}^k \cdot (T - D)

    1. Propagated Distrust: Trust and distrust are treated as opposite ends of a continuous spectrum, propagating together along multi-hop paths:

    B=T−D,P(k)=CB,αkB = T - D, \quad P^{(k)} = C_{B, \alpha}^k

  3. Knowl 3 — Iterative Propagation Aggregation Schemes

    model/method

    To combine inferences across propagation steps into a final belief matrix F∈Rn×nF \in \mathbb{R}^{n \times n} (where FijF_{ij} denotes the computed trust of user ii for user jj), two aggregation schemes are defined over the kk-step propagation matrices P(k)P^{(k)} up to a maximum step horizon KK:

    1. Eigenvalue Propagation (EIG): Uses the propagation matrix at the terminal step KK directly:

    F=P(K)F = P^{(K)}

    1. Weighted Linear Combinations (WLC): Sums propagation matrices across all steps k∈{1,…,K}k \in \{1, \dots, K\} weighted by a discount factor γ\gamma strictly smaller than the largest eigenvalue of the atomic propagation matrix CB,αC_{B, \alpha}, penalizing longer inference chains:

    F=∑k=1KγkP(k)F = \sum_{k=1}^K \gamma^k P^{(k)}

  4. Knowl 4 — Rounding Methods for Continuous Trust Beliefs

    model/method

    To map continuous computed belief scores FiF_i (the ii-th row of belief matrix FF) into discrete Boolean classifications (+1+1 for trust, −1-1 for distrust) for a target user jj, three rounding algorithms are used:

    1. Global Rounding: User ii is predicted to trust jj if and only if FijF_{ij} lies within the top τ\tau fraction of all values in the vector FiF_i under standard real ordering, where τ∈[0,1]\tau \in [0, 1] is fixed to the global ratio of expressed trust to distrust edges across the entire network.
    2. Local Rounding: User ii is predicted to trust jj if and only if FijF_{ij} lies within the top τ\tau fraction of values in FiF_i, where τ\tau is user-specific and equals the fraction of trust judgments among all trust and distrust ratings explicitly expressed by user ii.
    3. Majority Rounding: Let JJ be the set of all users for whom user ii has explicitly expressed a trust or distrust label. The users in J∪{j}J \cup \{j\} are sorted in ascending order according to their continuous belief scores Fi,⋅F_{i, \cdot}. In this 1D ordered sequence, the unrated user jj is embedded at a unique position among known +1+1 and −1-1 labels. The predicted rating for jj is the majority label of the smallest symmetric neighborhood around jj in which a majority is non-tied.
  5. Knowl 5 — Multiplicative versus Additive Distrust Transitivity

    model/method

    Chaining distrust across multi-step paths yields two philosophically distinct semantics:

    1. Multiplicative Distrust Propagation: If user ii distrusts user jj and user jj distrusts user kk, multiplying negative values implies that ii trusts kk ("the enemy of my enemy is my friend"). Standard matrix multiplication naturally implements this model. However, multiplicative propagation can produce pathological behaviors, such as directed negative cycles that cause a user to distrust themselves or generate beliefs that overwhelm explicitly expressed ratings.
    2. Additive Distrust Propagation: If user ii distrusts user jj because jj's judgment is inferior, and jj distrusts kk, user ii should distrust kk even more strongly ("do not trust someone who is not trusted by someone you distrust"). Additive propagation can be integrated into matrix multiplication by applying an exponential transformation to the initial belief matrix entries mijm_{ij} before running iterative propagation:

    mij′={exp⁡(mij)if mij≠0,0otherwise.m'_{ij} = \begin{cases} \exp(m_{ij}) & \text{if } m_{ij} \neq 0, \\ 0 & \text{otherwise.} \end{cases}

  6. Knowl 6 — Empirical Prediction Errors for 81 Trust and Distrust Propagation Schemes on Epinions Data

    data/table

    Cross-validation results across 81 combinations of propagation mechanisms evaluated on 3,250 randomly masked edges from the Epinions trust network. The table reports the prediction error rate ϵ\epsilon across all 3,250 trials (where a naive baseline predicting all trust incurs ϵ=0.150\epsilon = 0.150 due to 85.29% trust edge prevalence) and the prediction error ϵS\epsilon_S on a balanced subset SS of 996 edges (498 trust, 498 distrust; naive baseline error is 0.500). Propagation schemes use weight vectors e1=(1,0,0,0)e_1 = (1, 0, 0, 0) (direct propagation only), e2=(0,1,0,0)e_2 = (0, 1, 0, 0) (co-citation only), and e∗=(0.4,0.4,0.1,0.1)e^* = (0.4, 0.4, 0.1, 0.1) with K=20K = 20 propagation steps.

    Iteration α\alpha Propagation Global round. Local round. Maj. round.
    ϵ\epsilon ϵS\epsilon_S ϵ\epsilon ϵS\epsilon_S ϵ\epsilon ϵS\epsilon_S
    EIG e1e_1 Trust only 0.153 0.500 0.123 0.399 0.077 0.175
    One-step distrust 0.119 0.251 0.108 0.223 0.067 0.162
    Prop. distrust 0.365 0.452 0.368 0.430 0.084 0.206
    e2e_2 Trust only 0.153 0.500 0.114 0.365 0.080 0.190
    One-step distrust 0.097 0.259 0.087 0.234 0.066 0.159
    Prop. distrust 0.149 0.380 0.121 0.279 0.080 0.187
    e∗e^* Trust only 0.153 0.500 0.107 0.336 0.077 0.180
    One-step distrust 0.096 0.253 0.086 0.220 0.064 0.147
    Prop. distrust 0.110 0.284 0.101 0.238 0.079 0.180
    e1e_1 Trust only 0.153 0.500 0.123 0.390 0.189 0.163
    One-step distrust 0.093 0.231 0.083 0.205 0.098 0.205
    Prop. distrust 0.102 0.221 0.098 0.199 0.121 0.295
    e2e_2 Trust only 0.153 0.500 0.113 0.354 0.074 0.174
    One-step distrust 0.088 0.254 0.080 0.231 0.093 0.187
    Prop. distrust 0.126 0.336 0.100 0.252 0.076 0.177
    e∗e^* Trust only 0.153 0.500 0.108 0.340 0.078 0.159
    One-step distrust 0.086 0.247 0.076 0.217 0.092 0.190
    Prop. distrust 0.087 0.237 0.079 0.203 0.074 0.162
    e1e_1 Trust only 0.153 0.500 0.123 0.391 0.132 0.152
    One-step distrust 0.102 0.241 0.092 0.216 0.069 0.171
    Prop. distrust 0.111 0.238 0.106 0.211 0.101 0.227
    e2e_2 Trust only 0.153 0.500 0.113 0.356 0.078 0.184
    One-step distrust 0.092 0.260 0.082 0.235 0.071 0.173
    Prop. distrust 0.134 0.355 0.106 0.261 0.078 0.188
    e∗e^* Trust only 0.153 0.500 0.107 0.337 0.075 0.169
    One-step distrust 0.091 0.253 0.082 0.222 0.072 0.171
    Prop. distrust 0.091 0.254 0.081 0.209 0.078 0.177

    The lowest error rates on both the overall sample (ϵ=6.4%\epsilon = 6.4\%) and the balanced subset (ϵS=14.7%\epsilon_S = 14.7\%) are achieved by the combination of EIG iteration, one-step distrust propagation, combined basis weights e∗=(0.4,0.4,0.1,0.1)e^* = (0.4, 0.4, 0.1, 0.1), and majority rounding.

  7. Knowl 7 — Empirical Performance Findings across Trust Propagation Dimensions

    empirical result

    Systematic evaluation of 81 combinations on the Epinions web of trust reveals four main empirical conclusions:

    1. Impact of Distrust: Incorporating distrust consistently improves prediction accuracy over trust-only propagation across almost all settings. Under EIG iteration, one-step distrust propagation outperforms both trust-only and propagated distrust across all basis vectors and rounding methods.
    2. Superiority of Majority Rounding: Majority rounding decisively outperforms local rounding, which in turn outperforms global rounding across all iteration models and propagation bases. Preserving local neighbor clustering in 1D sorted score space is critical for accurate Boolean decision-making.
    3. Effectiveness of Co-Citation and Combined Bases: Co-citation alone (α=e2\alpha = e_2) achieves strong predictive accuracy despite not relying on direct path transitivity. The combined basis vector e∗=(0.4,0.4,0.1,0.1)e^* = (0.4, 0.4, 0.1, 0.1) yields the lowest error overall, providing robustness across different graph sub-topologies.
    4. Pathology of Pure Direct Distrust Propagation: Pure direct propagation (α=e1\alpha = e_1) paired with propagated distrust often degrades accuracy substantially compared to one-step distrust due to pathological multiplicative sign-alternation over multi-step paths.
  8. Knowl 8 — Structural and Connectivity Properties of the Epinions Trust Network

    empirical result

    Analysis of the full Epinions trust dataset establishes the following structural properties:

    • Scale and Label Balance: The graph contains n=131,829n = 131,829 nodes and 841,372841,372 directed edges. Of these, 85.29% represent trust (+1.0+1.0) and 14.71% represent distrust (−1.0-1.0).
    • Degree Distributions: Both indegree and outdegree follow a power-law distribution with an exponent of approximately −1.7-1.7, which is flatter than typical Web hyperlink graph exponents (which are usually below −2.0-2.0).
    • Bow-Tie Topology: The directed network exhibits a pronounced bow-tie structure:
      • Strongly Connected Component (SCC): 41,441 nodes (the second largest SCC contains only 15 nodes).
      • IN Component (nodes with directed paths into the SCC): 39,888 nodes.
      • OUT Component (nodes reachable from the SCC): 30,823 nodes.
      • Giant Undirected Component: When edge directionality is ignored, 119,130 nodes form a single connected component.
    • Trust Subgraph Invariance: Degree distributions and bow-tie connectivity remain largely unchanged when restricting the network strictly to the positive trust subgraph.
  9. Knowl 9 — Impact of Propagation Step Count on Prediction Error

    data/table

    Evaluation of prediction error rates ϵ\epsilon (full sample) and ϵS\epsilon_S (balanced sample SS) across iteration horizons K∈{1,…,7}K \in \{1, \dots, 7\} using EIG iteration (γ=0.9 \gamma = 0.9, 1,000 samples) and cluster/majority rounding:

    Iter. KK Trust only, α=e1\alpha = e_1 One-step distrust, α=e∗\alpha = e^* Prop. distrust, α=e∗\alpha = e^*
    ϵ\epsilon ϵS\epsilon_S ϵ\epsilon ϵS\epsilon_S ϵ\epsilon ϵS\epsilon_S
    1 0.120 0.300 0.096 0.209 0.080 0.209
    2 0.189 0.216 0.086 0.197 0.082 0.191
    3 0.177 0.184 0.088 0.203 0.074 0.184
    4 0.157 0.153 0.091 0.206 0.084 0.188
    5 0.150 0.156 0.086 0.200 0.082 0.197
    6 0.141 0.153 0.086 0.203 0.080 0.197
    7 0.135 0.156 0.082 0.197 0.081 0.194

    For direct propagation alone (α=e1\alpha = e_1), increasing iterations from K=1K=1 to K=7K=7 substantially reduces the balanced error ϵS\epsilon_S from 0.3000.300 to 0.1560.156, showing that multi-step reach is necessary to traverse directed paths. For combined propagation mechanisms (α=e∗\alpha = e^*), performance converges by step 2 or 3 (reaching ϵS≈0.19−0.20\epsilon_S \approx 0.19 - 0.20), because co-citation and coupling operators bridge user pairs via short 2-step paths without requiring deep iteration.

  10. Knowl 10 — Sparse Matrix-Vector Evaluation Algorithm for Pairwise Trust Prediction

    algorithm

    Because full matrix-matrix multiplication on an n×nn \times n graph (n=131,829n = 131,829) is computationally prohibitive, predicting whether user ii trusts user jj is computed by evaluating only the ii-th row vector FiF_i via iterative matrix-vector multiplications.

    Input: Trust matrix T∈{0,1}n×nT \in \{0, 1\}^{n \times n}, distrust matrix D∈{0,1}n×nD \in \{0, 1\}^{n \times n}, weight vector α=(α1,α2,α3,α4)\alpha = (\alpha_1, \alpha_2, \alpha_3, \alpha_4), iteration depth KK, iteration type (EIG or WLC with discount γ\gamma), distrust mode (Trust only, One-step, or Propagated), source user ii, target user jj
    Output: Predicted discrete label y^ij∈{+1,−1}\hat{y}_{ij} \in \{+1, -1\}
    if distrust mode is "Propagated" then
        B=T−DB = T - D
    else
        B=TB = T
    Initialize row vector v(0)=eiv^{(0)} = e_i (where eie_i is the ii-th standard basis vector in R1×n\mathbb{R}^{1 \times n})
    if iteration type is EIG then
        for k=1k = 1 to KK do
            v(k)=α1(v(k−1)B)+α2((v(k−1)BT)B)+α3(v(k−1)BT)+α4((v(k−1)B)BT)v^{(k)} = \alpha_1 (v^{(k-1)} B) + \alpha_2 ((v^{(k-1)} B^T) B) + \alpha_3 (v^{(k-1)} B^T) + \alpha_4 ((v^{(k-1)} B) B^T)
        if distrust mode is "One-step" then
            Fi=v(K)(T−D)F_i = v^{(K)} (T - D)
        else
            Fi=v(K)F_i = v^{(K)}
    else if iteration type is WLC then
        Fi=0F_i = 0
        for k=1k = 1 to KK do
            v(k)=α1(v(k−1)B)+α2((v(k−1)BT)B)+α3(v(k−1)BT)+α4((v(k−1)B)BT)v^{(k)} = \alpha_1 (v^{(k-1)} B) + \alpha_2 ((v^{(k-1)} B^T) B) + \alpha_3 (v^{(k-1)} B^T) + \alpha_4 ((v^{(k-1)} B) B^T)
            if distrust mode is "One-step" then
                u(k)=v(k)(T−D)u^{(k)} = v^{(k)} (T - D)
            else
                u(k)=v(k)u^{(k)} = v^{(k)}
            Fi=Fi+γku(k)F_i = F_i + \gamma^k u^{(k)}
    Apply rounding (Global, Local, or Majority) to FiF_i to determine whether user ii trusts or distrusts user jj
    return predicted label y^ij\hat{y}_{ij}

Coverage note — None was omitted; all contributed models, distrust propagation modes, aggregation and rounding algorithms, structural data characterizations, and empirical findings are represented.

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Citation

MLA
Guha, R., et al. “Propagation of Trust and Distrust”. Proceedings of the 13th International Conference on World Wide Web, 2004, pp. 403–12, https://doi.org/10.1145/988672.988727.
APA
Guha, R., Kumar, R., Raghavan, P., & Tomkins, A. (2004). Propagation of trust and distrust. Proceedings of the 13th International Conference on World Wide Web, 403–412. https://doi.org/10.1145/988672.988727
Chicago
Guha, R., R. Kumar, P. Raghavan, and A. Tomkins. 2004. “Propagation of Trust and Distrust”. Proceedings of the 13th International Conference on World Wide Web, 403–12. https://doi.org/10.1145/988672.988727.
Harvard
Guha, R. et al. (2004) “Propagation of trust and distrust”, Proceedings of the 13th international conference on World Wide Web. ACM, pp. 403–412. Available at: https://doi.org/10.1145/988672.988727.
Vancouver
1. Guha R, Kumar R, Raghavan P, Tomkins A (2004) Propagation of trust and distrust. In: Proceedings of the 13th international conference on World Wide Web. ACM, pp 403–412

BibTeX

@inproceedings{Guha_2004, series={WWW04}, title={Propagation of trust and distrust}, url={http://dx.doi.org/10.1145/988672.988727}, DOI={10.1145/988672.988727}, booktitle={Proceedings of the 13th international conference on World Wide Web}, publisher={ACM}, author={Guha, R. and Kumar, Ravi and Raghavan, Prabhakar and Tomkins, Andrew}, year={2004}, month=May, pages={403–412}, collection={WWW04} }
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