generative retrieval

Instead of simply matching a query to pre-existing passages, generative retrieval generates identifier strings of passages as the retrieval target. At a cost, the identifier must be distinctive enough to represent a passage. Current approaches use either a numeric ID or a text piece (such as a title or substrings) as the identifier. However, these identifiers cannot cover a passage's content well. As such, we are motivated to propose a new type of identifier, synthetic identifiers, that are generated based on the content of a passage and could integrate contextualized information that text pieces lack. Furthermore, we simultaneously consider multiview identifiers, including synthetic identifiers, titles, and substrings. These views of identifiers complement each other and facilitate the holistic ranking of passages from multiple perspectives. We conduct a series of experiments on three public datasets, and the results indicate that our proposed approach performs the best in generative retrieval, demonstrating its effectiveness and robustness. The code is released at https://github.com/liyongqi67/MINDER.

The emerging paradigm of generative retrieval re-frames the classic information retrieval problem into a sequence-to-sequence modeling task, forgoing external indices and encoding an entire document corpus within a single Transformer. Although many different approaches have been proposed to improve the effectiveness of generative retrieval, they have only been evaluated on document corpora on the order of 100K in size. We conduct the first empirical study of generative retrieval techniques across various corpus scales, ultimately scaling up to the entire MS MARCO passage ranking task with a corpus of 8.8M passages and evaluating model sizes up to 11B parameters. We uncover several findings about scaling generative retrieval to millions of passages; notably, the central importance of using synthetic queries as document representations during indexing, the ineffectiveness of existing proposed architecture modifications when accounting for compute cost, and the limits of naively scaling model parameters with respect to retrieval performance. While we find that generative retrieval is competitive with state-of-the-art dual encoders on small corpora, scaling to millions of passages remains an important and unsolved challenge. We believe these findings will be valuable for the community to clarify the current state of generative retrieval, highlight the unique challenges, and inspire new research directions.

Generative retrieval stands out as a promising new paradigm in text retrieval that aims to generate identifier strings of relevant passages as the retrieval target. This generative paradigm taps into powerful generative language models, distinct from traditional sparse or dense retrieval methods. However, only learning to generate is insufficient for generative retrieval. Generative retrieval learns to generate identifiers of relevant passages as an intermediate goal and then converts predicted identifiers into the final passage rank list. The disconnect between the learning objective of autoregressive models and the desired passage ranking target leads to a learning gap. To bridge this gap, we propose a learning-to-rank framework for generative retrieval, dubbed LTRGR. LTRGR enables generative retrieval to learn to rank passages directly, optimizing the autoregressive model toward the final passage ranking target via a rank loss. This framework only requires an additional learning-to-rank training phase to enhance current generative retrieval systems and does not add any burden to the inference stage. We conducted experiments on three public benchmarks, and the results demonstrate that LTRGR achieves state-of-the-art performance among generative retrieval methods. The code and checkpoints are released at https://github.com/liyongqi67/LTRGR.

Large language models (LLMs) are reshaping recommender systems by enabling richer modeling of users, content, and context directly in natural language. At Netflix, we are exploring this direction through GenRec, an LLM-backed recommendation ranker built on top of an in-house foundational LLM. GenRec follows a two-phase framework: Phase 1 adapts an open-source LLM to Netflix data, developing deep understanding of the catalog and member behavior while balancing capabilities such as content understanding and instruction following. Phase 2 post-trains this foundation model with recommendation-ranking specific data, labels, and reward signals, aiming to align the ranker with business requirements and long-term member satisfaction. This paper focuses on Phase 2 and the transition from a traditional discriminative ranker with thousands of engineered features to an LLM-backed ranker driven by verbalized user histories and context. We describe our design for input verbalization and context engineering, post-training data construction, reward integration, model architecture, and a cost-constrained serving design based on a prefill-only inference approach. We report results from a large-scale A/B test comparing GenRec against the current production ranker model, where we show that a GenRec model trained with substantially fewer Phase-2 labeled training examples and input signals can achieve statistically significant gains in offline and online metrics. We discuss how LLM-backed recommenders could shift the recommendation paradigm: from feature engineering to context engineering, and from bespoke architectures to shared foundation backbones. We also outline practical lessons for serving such systems under real-world resource constraints.