Apriori algorithm

It is a common practice that merchants selling products on the Web ask their customers to review the products and associated services. As e-commerce is becoming more and more popular, the number of customer reviews that a product receives grows rapidly. For a popular product, the number of reviews can be in hundreds. This makes it difficult for a potential customer to read them in order to make a decision on whether to buy the product. In this project, we aim to summarize all the customer reviews of a product. This summarization task is different from traditional text summarization because we are only interested in the specific features of the product that customers have opinions on and also whether the opinions are positive or negative. We do not summarize the reviews by selecting or rewriting a subset of the original sentences from the reviews to capture their main points as in the classic text summarization. In this paper, we only focus on mining opinion/product features that the reviewers have commented on. A number of techniques are presented to mine such features. Our experimental results show that these techniques are highly effective.

We present algorithms for computing frequency counts exceeding a user-specified threshold over data streams. Our algorithms are simple and have provably small memory footprints. Although the output is approximate, the error is guaranteed not to exceed a user-specified parameter. Our algorithms can easily be deployed for streams of singleton items like those found in IP network monitoring. We can also handle streams of variable sized sets of items exemplified by a sequence of market basket transactions at a retail store. For such streams, we describe an optimized implementation to compute frequent itemsets in a single pass.

In this paper, we examine the issue of mining association rules among items in a large database of sales transactions. The mining of association rules can be mapped into the problem of discovering large itemsets where a large itemset is a group of items which appear in a sufficient number of transactions. The problem of discovering large itemsets can be solved by constructing a candidate set of itemsets first and then, identifying, within this candidate set, those itemsets that meet the large itemset requirement. Generally this is done iteratively for each large k-itemset in increasing order of k where a large k-itemset is a large itemset with k items. To determine large itemsets from a huge number of candidate large itemsets in early iterations is usually the dominating factor for the overall data mining performance. To address this issue, we propose an effective hash-based algorithm for the candidate set generation. Explicitly, the number of candidate 2-itemsets generated by the proposed algorithm is, in orders of magnitude, smaller than that by previous methods, thus resolving the performance bottleneck. Note that the generation of smaller candidate sets enables us to effectively trim the transaction database size at a much earlier stage of the iterations, thereby reducing the computational cost for later iterations significantly. Extensive simulation study is conducted to evaluate performance of the proposed algorithm.

Mining for association rules between items in a large database of sales transactions has been described as an important database mining problem. In this paper we present an efficient algorithm for mining association rules that is fundamentally different from known algorithms. Compared to previous algorithms, our algorithm not only reduces the I/O overhead significantly but also has lower CPU overhead for most cases. We have performed extensive experiments and compared the performance of our algorithm with one of the best existing algorithms. It was found that for large databases, the CPU overhead was reduced by as much as a factor of four and I/O was reduced by almost an order of magnitude. Hence this algorithm is especially suitable for very large size databases.

Classification rule mining aims to discover a small set of rules in the database that forms an accurate classifier. Association rule mining finds all the rules existing in the database that satisfy some minimum support and minimum confidence constraints. For association rule mining, the target of discovery is not pre-determined, while for classification rule mining there is one and only one pre-determined target. In this paper, we propose to integrate these two mining techniques. The integration is done by focusing on mining a special subset of association rules, called class association rules (CARs). An efficient algorithm is also given for building a classifier based on the set of discovered CARs. Experimental results show that the classifier built this way is, in general, more accurate than that produced by the state-of-the-art classification system C4.5. In addition, this integration helps to solve a number of problems that exist in the current classification systems.